Search engine optimization is an easy thing for e-commerce websites. Despite SEO having one of the highest ROIs of any e-commerce campaign, many online stores are built with little or no respect for search engines. Instead, many rely on social media or paid advertising, which can be very helpful for businesses but usually requires constant effort and revenue stream. Ad spend costs businesses billions of dollars every year — an amount that’s only growing. On the other hand, SEO usually requires upfront effort: once you get a ranking, you can do business on autopilot, without frequent budgets.
With that in mind, understanding the best SEO techniques can help transform and grow your eCommerce business. On-page SEO Strategy
On page SEO for e-commerce platforms is all about making sure your keywords are in the right place. This is a way to ensure that Google knows exactly what your page is about. On page SEO is important because it also helps you appear in other features of the search results page (SERP).
The ranking factors for SERPs, include the following:
- Keyword research for e-commerce.
- Keyword research is an important first step in an e-commerce SEO campaign.
If you get this part wrong, one of two things will happen:
- You must target keywords that are difficult to rank for and will not make it to the first page.
- You have to post for articles that don’t drive traffic or get customers to buy.
Each of these conditions is not good, which is why e-commerce keyword research is important, it will allow you to focus on keywords that are easy to rank, have a good search volume, and search rate.
However, choosing keywords is about more than looking at how hard it is to rank for or how many people are searching for them.
These four options can help you conduct e-commerce keyword research, find key keywords (KD) and search volume, and determine buyer intent:
1. Decide whether you are choosing the right words.
Unless you’re using a tool like Ahrefs, you probably won’t have keyword data for your chosen phrases. You need to determine strong keywords, search volume, and customer intent to know which keywords to use.
Using Google Keyword Planner, you can determine the relative search volume and CPC to determine buyer intent. However, it does not bother you or expand the keyword (KD).
If you want to take your SEO efforts seriously and increase the spread of your keywords, consider creating a keyword matrix. A keyword matrix is a way to analyze important keywords and organize your newsletter to quickly determine the best keywords to use on each of your pages. It depends on KD, search volume and search intent.
2. Use Amazon for article research.
Amazon is the goldmine of high-quality consumer keywords because people often search Amazon with the intention of making a purchase.
To find keywords on Amazon, start typing your keywords. In response, Amazon will pour autofill suggestions. These are all keyword ideas: put them in a Google Sheet to save for later. As you can imagine, if you have hundreds or thousands of products, this can take a long time. This is where the Amazon Keyword Tool comes in. This tool automatically removes Amazon’s autocomplete suggestions for every keyword you type. Whenever you want, check all the keywords and add them to your list, then download the list in CSV using the “Download selected keywords” button.
3. Find keywords through competitor analysis.
If you have competitors ranking higher than you in search results, you can use their sites to generate keyword ideas. First, type your keyword into Google, select a competitor, and check their brands and product pages for potential keywords. It’s important to remember that you can’t blindly use the same topic as your competitors just because they are bigger than you: there are other factors such as domain authority.
It’s also important to consider breadcrumbs, the advanced keyword feature that helps Google crawl and index your site. You can tell if you’ve raised the cake well by clicking your site on Google. If you see “yoursite.com -> Category -> subcategory”, you are setting breadcrumbs.
4. Use Ahrefs to help you find keyword opportunities.
Ahrefs is a complete and excellent SEO tool. You can use it for keyword research, competitor analysis, backlink building and more. With its easy-to-use system, you can view built-in reports on your site’s and competitors’ keyword rankings, letting you see how you’re doing and where you can make improvements.