SEO techniques are not limited to keywords. There is also a technical section that takes care of the finer details and details of the website.
When doing an SEO or eCommerce SEO analysis, it is important to analyze and understand the following aspects of your site:
Website design
The architecture, or layout, of an e-commerce site is how you arrange your navigation, group pages, and product pages. At its core, it’s about providing the best and most relevant content to customers that can reduce the number of times they have to click to find it. There are two “golden rules” for good site design:
- Make it simple and scalable.
- No page should require more than three clicks from another page.
- Use keyword research to create URLs and directories that are highly relevant.
Page Speed
Site speed is important to your site’s ability to rank and user experience. According to a Radware survey, 51% of online shoppers in the United States say that if a site is too slow, they won’t complete a purchase.
To get an idea of what you can do to improve your site speed, visit Google’s PageSpeed Insights tool and enter your URL. Google will show you from 1-100 on mobile and desktop and tell you what steps to take to speed up your load time.
Redirects
A redirect is a way to direct users and search engines to a different URL than the one originally requested.
Redirects will affect your SEO, although whether it is good or bad is determined by many factors. Search engines often rely on unique URLs to identify them. When Google evaluates a page with a redirect, it tries to determine the relevance between the new page and the topic of the first page. Make sure there is a link between the old and transferred URLs, otherwise you may lose SEO rankings.
Internal link
Internal links within product pages can help users and searchers navigate from page to page on your website and are one of the most overlooked parts of an SEO strategy.
By adding internal links to your pages, you create an environment within your website, keeping readers on your pages and increasing the chances of engagement or conversions.
HTTPS
Make sure to use keywords in each of your URLs.
URLs are generated automatically, and most marketers leave them as they are before moving to another page. That is a mistake and a loss of potential opportunity. By creating each URL as an extension of the page itself, you can increase your ranking and SEO power.
Responsive in mobile
By the end of 2021, more than 60% of Google searches were done on mobile devices. With that in mind, it’s clear that making sure your website is not only user-friendly, but user-friendly, is crucial to the success of your SEO strategy.
Duplicate content. Google doesn’t like duplicate content, and will penalize sites that have too many pages that don’t work.
Make sure when you create content or group pages that they are unique and can stand out from the rest of your site.
Hreflang
Hreflang is an HTML feature used to identify the language and target region of a web page. In terms of SEO strategies, Hreflang can be useful if you have many versions of the same page in other languages, because it can help distinguish them from Google. You don’t want to be penalized for trying to reach different audiences around the world.
Canonical.
Canonical URLs or tags help your website by telling Google which URLs you want to appear in search results. Within an article or page, the article can appear at different URLs. Without an on-page index, your SEO results can suffer as Google will penalize you based on irrelevant search terms.
site map. A sitemap is a file that provides information about your site’s pages, videos, or other files. Basically, sitemaps help Google tell Google which pages on your site are important, allowing them to rank your site better. A sitemap is an underrated but essential part of your SEO strategy. By telling search engines where to look, you can work to move readers and viewers to their pages, increasing their rankings and allowing you to predict site traffic.